OSAKA, Japan (May 31, 2014 – 12:00am Osaka time) – Following over half a decade of proven Di2 electronic shifting systems, Shimano introduces XTR M9050 Di2, the world’s first production electronic mountain bike shifting system. An electronic shifting option for Shimano’s new 11-speed XTR M9000 mechanical mountain bike components, XTR Di2 redefines how mountain bikers can control and personalize th... More

IRVINE, Calif. (April 12, 2014) -- Shimano today introduced new XTR M9000, its most advanced XTR mountain bike components and wheels to date. With this totally new XTR line available in both Race and Trail “Rider Tuned” product families, Shimano leverages its 22 years of engineering leadership producing the industry’s highest performing mountain bike component group. Inspired by the versatility an... More

Osaka, Japan (January 29th, 2014) – Expanding the options for consumers to connect with Shimano for experiences in sports, the leading cycling, fishing and rowing product manufacturer today introduced the CM-1000 Sport Camera. Continuing Shimano’s legacy of innovation and quality, the CM-1000 enters the compact sport camera category with a lightweight and compact high-definition video camera with ... More

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IRVINE, Calif. (April 19, 2012) – Shimano, the gravity component pioneer, reinforces its leadership in the segment with the introduction of two new gravity component groups for 2013: Saint and Zee. Sharing a similar commitment to speed, these component groups serve aggressive riders and DH racers a full dose of Shimano’s latest mountain bike component technology that has changed the trail riding m... More

The all-new 2013 Dura-Ace group is the result of 40 years of development and innovation, tested to the limit at the highest level of competition in road racing, time trials and cyclo-cross. Dura-Ace now has an 11-speed cassette with numerous gearing options to cover all situations. Leading edge design, materials and construction reduce weight, improve stiffness and enhance control. Every innovatio... More