Introduction newest Shimano Eyewear in the Tour de France
On the 4th of July Pro riders like Sandy Casar, Jérémy Roy (Française des Jeux), Kenny van Hummel and Fumiyuki Beppu (Skil-Shimano) will go to the start using Shimano’s newest Eyewear models.

During the Tour Shimano shows the new S70X and the S50F. The S70X is immediately recognizable by its outspoken design. With its fully integrated Metal Fit Design it provides a stable technical construction ... More
Shimano disc brake movies online starring Shandro, Simmons and Turenne
Shimano has teamed up with Anthill Films to produce a series of videos that uniquely showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport. Appearing as a series of six themed videos that will debut online throughout 2009, Shimano team riders Andrew Shandro, Wade Simmons and Darcy Turenne are traveling the globe with the Anthill crew, hitting trails t... More
DA7970 Di2 Victories
Lars Boom (Rabobank) won the Tour of Belgium using DURA-ACE7970 components, PRO handlebar and stem, SHIMANO SH-R310 shoes and DURA-ACE C35 prototype wheels.

Tony Martin (Columbia-Highroad) won the time trial in the Bayern Rundfahrt (Germany) using DURA-ACE7970 components and a prototype PRO Missile Evo time trial handlebar (and André Greipel won 3 more stages for Columbia-Highroad in this race ... More
Denis Menchov brings back home the maglia rosa
Denis Menchov (Team Rabobank) is the glorious winner of the Centenary Giro d’Italia. Hundred years after the first edition of the Giro, Menchov showed that he was the one to earn the maglia rosa over three weeks of racing in one of the most exiting Grand Tours ever.

It has been a fantastic race: 21 stages, 3455 km with six mountaintop finishes and three time trials. And even more important: all ... More
MTB World Cups broadcasted live on Shimano website
Each Cross Country, Down Hill and 4X race of the “2009 Nissan UCI Mountain Bike World Cup presented by Shimano” is broadcasted live by Freecaster.tv on the Shimano Europe website.

Preceding the races, a course preview and interviews will be broadcasted. During all disciplines live broadcasts of both the Men and Women races can be seen. And directly after each race a highlight clip of 3-4 minutes... More
“World Ironman Champion Craig Alexander signs with Shimano.”
Craig ‘Crowie’ Alexander winner of the 2009 World Ironman Championships in Hawaii has signed a deal that will see him use Shimano exclusively.

Craig started the 2009 year by choosing Shimano and winning the Geelong 70.3 Triathlon in February – his first of many to come!

Craig’s bike will be completely fitted out with our new Shimano Dura Ace 7900 Series components, race winning and quality prove... More
ULTEGRA revitalizes “Spirit of the Sport”
The SHIMANO ULTEGRA road racing component group has been completely revamped to an increased level of perfection, similar to the improvements made in the new DURA-ACE 7900 series. Design of ULTEGRA 6700 series is inspired by aerodynamics, with a duotone silver color finish. Weight of the group has been reduced with 151 grams compared to the previous 6600 series (and -44 grams compared to ULTEGRA S... More